“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
Blog Archives
What’s in a name? A curiously long post about naming things.
I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
A Naming Success Story for the Ages
When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
You Win Some, You Lose Some
Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Book Report: Drunk Tank Pink
“These studies tell us something profound and perhaps a bit disturbing about what makes us who we are: there isn’t a single version of ‘you’. It’s comforting to believe that there’s an essential version of each of us, that good…
Tagged with: Adam Alter, Drunk Tank Pink, influence, labels, maps, naming, social psychology, symbols, xenophobia
Posted in Books, Math and Science
Posted in Books, Math and Science
What we can learn from the world’s best technology name
“In the positioning era, the single most important marketing decision you can make is what to name the product.” – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or…
Tagged with: Apple, branding, naming, Quattron, Retina display, scientician
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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Leadership, Marketing...and Everything 