Blog Archives

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

You Win Some, You Lose Some

Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,

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Posted in Leadership, Marketing

Book Report: Drunk Tank Pink

“These studies tell us something profound and perhaps a bit disturbing about what makes us who we are: there isn’t a single version of ‘you’. It’s comforting to believe that there’s an essential version of each of us, that good

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Posted in Books, Math and Science

What we can learn from the world’s best technology name

“In the positioning era, the single most important marketing decision you can make is what to name the product.”  – Al Ries and Jack Trout, in Positioning The name you choose for a product, service, feature, technology, ideology, company, or

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Posted in Advertising, Marketing

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