“The military are excellent planners; the private sector are great at execution. There are strengths and limitations of both paradigms, and we can learn so much by talking to each other.” – Retired Maj. Gen. David Fraser At last night’s Communitech…
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Panelizing: Marketing Metrics and ROI
This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts…
Tagged with: Cam Davies, Communitech, Dan Deeth, Desire2Learn, fear of failure, Global Internet Phenomena, Heather Hennessy, lead generation, Lee Brooks, metrics, Miovision, mistakes, objectives, panels, ROI, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Book Report: Obliquity
“In general, oblique approaches recognize that complex objectives tend to be imprecisely defined and contain many elements that are not necessarily or obviously compatible with each other, and that we learn about the nature of the objectives and the means…
Tagged with: Andrew Carnegie, Benjamin Franklin, David Beckham, eudaimonia, F. Scott Fitzgerald, Franklin D. Roosevelt, Franklin's Gambit, Goodhart's Law, hindsight bias, Homo economicus, John Kay, metrics, objectives, Obliquity, Robert McNamara, shareholder value, strategy, Winston Churchill
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
When metrics are mistakes: common pitfalls and how to avoid them
Last week I found myself in two meetings in which metrics were a focal point. In both meetings, the metrics in question were mechanisms to measure the outcome of specific initiatives, and in both cases metrics had to be used…
Tagged with: metrics, objectives, order of operations, tactics, trust your gut
Posted in Leadership, Management
Posted in Leadership, Management
“A Golden Rule of Leadership”, or “It’s not as hard as you might think”
The truth is there is no mystique, there is no magic: every single one of us has the potential to be a leader, and it’s not as hard as you might think. Sometimes I fear that we’ve built such an…
Tagged with: focus, leadership, lessons, objectives, rules, strategy, tactics
Posted in Books, Leadership, Management
Posted in Books, Leadership, Management
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