Blog Archives

Hauling Heavy Stuff Around the World is a Pain

At AfricaCom 2015, we’re part of a proof-of-concept (PoC) program in which we’re showing off some pretty slick virtualization technology. You know, the cloud and all that. It turns out that the cloud is very heavy. Or, at least the stuff

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Posted in Marketing

Positioning statements in action

A few weeks ago I wrote about positioning statements and value propositions. At a recent tradeshow, we put some theory into practice.

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Posted in Advertising, Marketing

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