Blog Archives

Book Report: Superforecasting

“In so many other high-stakes endeavors, forecasters are groping in the dark. They have no idea how good their forecasts could become. At best, they have vague hunches. More often than not, forecasts are made and then . . .

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Posted in Books, Everything, Leadership, Math and Science

Technical Communications: Documentation, UX, and Cohesive Brand Experiences

“You can have a very clean product, a very task-focused product, and people look at it and say ‘yeah, I get that, I know how to use it’, and they look at your docs and it’s a 400 page user

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Posted in Marketing

Strategic Marketing: Greasing the friction between sales and marketing

“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the

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Posted in Marketing

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