“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical…
Blog Archives
Technical Communications: Stories All the Way Down
Tagged with: Carolyn O'Hara, Chip Heath, Communitech, curse of knowledge, Dan Heath, Every Page is Page One, Frank Luntz, HBR, Jean-Luc Godard, John Coleman, John Snow, Mark Baker, Nick Morgan, oxytocin, Paul J. Zak, Randall Munroe, Steven Johnson, storytelling, Technical Communications P2P, the pain with no name, Thing Explainer, xkcd
Posted in Marketing
Posted in Marketing
Book Report: Mind Wide Open
“So this is your brain, in all its multiplicity. You are part reptile, part mammal, part primate, part homo sapiens. you are a twitchy amygdala; you are a dopamine fiend; you are under the spell of oxytocin. You are an unthinkably…
Tagged with: Aldous Huxley, amygdala, attention, brain, fear, l'esprit d'escalier, Linchpin, love, Mind Wide Open, neuroscience, oxytocin, phobia, reductionism, Seth Godin, Steven Johnson, Steven Pinker, Tor Norretranders
Posted in Books, Everything, Math and Science
Posted in Books, Everything, Math and Science
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 