“The first step in any positioning program is to look inside the mind of the prospect…Most positioning programs are nothing more or less than a search for the obvious. Yet the obvious is easy to miss if you zero in…
Blog Archives
Book Report: Positioning
Tagged with: lessons, perception, positioning, prospect, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Book Report: The 22 Immutable Laws of Marketing
“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…
Tagged with: 22 Immutable Laws of Marketing, Al Ries, B2B, B2C, branding, Communitech, Jack Trout, opportunities, perception, pioneers, Pragmatic Marketing
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 