“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…
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Book Report: The 22 Immutable Laws of Marketing
Tagged with: 22 Immutable Laws of Marketing, Al Ries, B2B, B2C, branding, Communitech, Jack Trout, opportunities, perception, pioneers, Pragmatic Marketing
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
Choose your own adventure: prisoner or pioneer
“Every time you are tempted to react in the same old way, ask if you want to be a prisoner of the past or a pioneer of the future.” – Deepak Chopra My wife spent last week in San Francisco…
Tagged with: change, circle of control, Deepak Chopra, failure, innovation, leadership, lessons, mistakes, pioneers
Posted in Leadership, Management
Posted in Leadership, Management
Book Report: Brilliant Blunders
“How could a man of such intellectual powers as Kelvin be so sure that he was right even when he was dead wrong? Like all humans, Kelvin still had to use the hardware between his ears – his brain –…
Tagged with: blunders, Darwin, denial, discovery, Einstein, Hoyle, Kelvin, lessons, mistakes, opportunities, passion, Pauling, pioneers, scientific method, selection bias
Posted in Books, Math and Science
Posted in Books, Math and Science
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
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