As luck would have it, I’d scored my first freelance gig by doing nothing and then having a five minute conversation. But here’s the twist: this industry was completely new to me, and the nature of the project and subject…
Blog Archives
Freelance, ho!
Tagged with: analysis, consulting, freelancing, humility, positioning, Superforecasting, The HEAD Game
Posted in Careers, Everything
Posted in Careers, Everything
The Third Age of Marketing
This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…
Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
How do you write a winning value proposition?
An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you…
Tagged with: Brant Cooper, Communitech, Dave McClure, David Cowan, Eric Sink, Front Burner, Geoffrey Moore, Patrick Vlaskovits, positioning, Steve Blank, The Pitch, value proposition, Venture Hacks
Posted in Advertising, Marketing
Posted in Advertising, Marketing
Book Report: Positioning
“The first step in any positioning program is to look inside the mind of the prospect…Most positioning programs are nothing more or less than a search for the obvious. Yet the obvious is easy to miss if you zero in…
Tagged with: lessons, perception, positioning, prospect, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Don’t Mind the Gap – Find It!
“Cherchez le creneau” – The French My latest book is “the marketing classic”, Positioning, by Al Ries and Jack Trout. I’m glad I finally got around to reading it, and I can see why so many colleagues (particularly you, Kevin),…
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 