On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea…
Blog Archives
Panelizing: Challenges with Bringing Products to Market
Tagged with: April Philpotts, Bill Scott, Communitech, Cristina Burca, George Tsintzouras, Kevin Thomson, Kristen Gillett, Lee Brooks, market-driven, panels, Paul Young, Peter Rothe, Pragmatic Marketing, public speaking, Walter Winkler, win/loss analysis
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
Book Report: The 22 Immutable Laws of Marketing
“Marketing is a game of mental warfare. It’s a battle of perceptions, not products or services…There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in…
Tagged with: 22 Immutable Laws of Marketing, Al Ries, B2B, B2C, branding, Communitech, Jack Trout, opportunities, perception, pioneers, Pragmatic Marketing
Posted in Advertising, Books, Marketing
Posted in Advertising, Books, Marketing
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