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Panelizing: Challenges with Bringing Products to Market

On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea

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Posted in Careers, Leadership, Management, Marketing

Book Report: The 22 Immutable Laws of Marketing

“Marketing is a game of mental warfare.  It’s a battle of perceptions, not products or services…There is no objective reality.  There are no facts.  There are no best products.  All that exists in the world of marketing are perceptions in

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Posted in Advertising, Books, Marketing

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