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Five words to supercharge your marketing communications

On more than one occasion I’ve gone through my company’s marketing material and completely eliminated particular words in favour of others: “flexible” is so bendy and wishy-washy, but “versatile” suggests something that can be put to use in many different and varied

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Posted in Advertising, Marketing

The best kind of comma

Punctuation lends clarity and precision to communication, and as a consequence is a powerful toolset. Here’s an illustrative video that drives the point home. Perhaps my favourite piece of punctuation is the Oxford comma (up there with the semicolon).  According

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Posted in Everything

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