Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his…
Blog Archives
The “Ten Rules of Effective Language”
Tagged with: communication, Frank Luntz, lessons, presentation, public speaking, storytelling, words that work
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
Book Report: Lessons from the Top
“All successful leadership stories involve three parts. First, the leader has to explain ‘Who am I?’, as a person. Then he or she outlines ‘Who are we?’ as a group to followers or potential followers. Finally the leader tells us…
Tagged with: followership, leaders, leadership, lessons, objective, presentation, public relations, purposeful practice, storytelling, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Getting engaged (with your audience)
“Engage your listeners. It does not matter how you do it, so long as you do it.” – Gavin Esler Certain things that I hear, for whatever reason, stand out and remain in my mind while others do not; the…
Tagged with: body language, influence, interviews, leadership, lessons, presentation, public speaking
Posted in Leadership
Posted in Leadership
Behind the Scenes of a Live Product Demo
This post can be considered at least partially a follow-up to Seven Tips to More Effective Public Speaking… When Brent and I presented at the CableLabs Winter Conference, it was a great experience. We formed part of the Innovation Showcase,…
Tagged with: Brent Stockman, demonstrations, Lee Brooks, lessons, luck, presentation, public speaking, technology, The Pitch
Posted in Marketing
Posted in Marketing
Seven Tips to More Effective Public Speaking
Public speaking is among our (as a species) greatest fears (glossophobia, for you Balderdashers). As it turns out, standing up to yell and generally cause a scene wasn’t a great survival trait back when we weren’t the planet’s apex predator,…
Tagged with: Brent Stockman, expertise, influence, leadership, Lee Brooks, lessons, opportunities, presentation, public speaking, soccer, The Pitch
Posted in Leadership, Marketing
Posted in Leadership, Marketing
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