Blog Archives

Book Report: Zone to Win

“Each zone has its own distinctive dynamics—one for revenue performance in the current year, one for productivity initiatives to foster and fuel that that performance, one for incubating future innovations, and one for taking such innovations to scale. Each zone

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Posted in Books, Leadership, Management

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

Strategic Marketing: Greasing the friction between sales and marketing

“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the

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Posted in Marketing

Growing your career with the adjacent possible

Just because you don’t know where you’re ultimately going doesn’t mean you can’t start poking around. I didn’t know where I was going, but it was no accident that I’ve arrived. I started my career in technology as a “Quality Assurance

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Posted in Careers, Leadership, Management

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