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What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

Strategic Marketing: Greasing the friction between sales and marketing

“At start-ups, sales and marketing are kind’ve the same thing – you have to find people who want your product and exchange money for that product. Start-ups are geared towards getting sales done, because you need revenue. Somewhere along the

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Posted in Marketing

Growing your career with the adjacent possible

Just because you don’t know where you’re ultimately going doesn’t mean you can’t start poking around. I didn’t know where I was going, but it was no accident that I’ve arrived. I started my career in technology as a “Quality Assurance

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Posted in Careers, Leadership, Management

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