Blog Archives

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

Growing your career with the adjacent possible

Just because you don’t know where you’re ultimately going doesn’t mean you can’t start poking around. I didn’t know where I was going, but it was no accident that I’ve arrived. I started my career in technology as a “Quality Assurance

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Posted in Careers, Leadership, Management

Product Marketing: team mission and strategies

Professionally, I lead the product marketing team at a telecommunications technology vendor. This team performs in an interesting, but complex reality filled with challenges. Looking ahead to 2014, I knew that we needed to work on only the most important

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Posted in Books, Leadership, Management, Marketing

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