“Rather than resign themselves to hearing the standard ‘Sorry, we have no budget for that,’ some vendors—even some very young start-ups—have found a way to reach their customers’ resource owners and motivate them to allocate the necessary funds. Using what…
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Provocation-Based Marketing in Action
Tagged with: Cassio Sampaio, Escape Velocity, Geoffrey Moore, HBR, Philip Lay, provocation-based marketing, provocation-based selling, Sandvine, Todd Hewlin, trends
Posted in Marketing
Posted in Marketing
Book Report: Escape Velocity
“What if there is some hidden force that is working against your best efforts? What if this force is operating inside your own company, with the full support of your executive team, your board of directors, your investors, and indeed…
Tagged with: asymmetry, Category Maturity Life Cycle, Clayton Christensen, complex systems, Escape Velocity, Geoffrey Moore, Google, HBR, inertia, innovation, portfolio management, provocation-based selling, roadmap, target market initiatives, technology, Technology Adoption Life Cycle, The Innovator's Dilemma, Three Horizons Model, vision, volume architecture, Why Should I Choose You?
Posted in Books, Everything, Leadership, Management
Posted in Books, Everything, Leadership, Management
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 