Blog Archives

Looking Back on Planning Ahead: 2012-Lee Edition

I was clearing out some boxes this weekend, basically tossing papers and things from my previous career, and I came across a neat little blast from the past. In 2012, a few months after becoming the manager of the Product

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Posted in Careers, Everything, Leadership, Management

The Story Behind (Another) Video

A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.

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Posted in Marketing

Panelizing: Challenges with Bringing Products to Market

On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea

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Posted in Careers, Leadership, Management, Marketing

Social Networking for Professionals (for Academics)

A little over a month ago I received an email from my friend Stacey: “We are looking for a speaker for our biomechanics graduate seminar to speak on social networking in a professional setting and/or internet presence for researchers in

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Posted in Careers, Everything, Marketing

Jetlag, Meetings, and Speaking Slots

In my recent post about speaking at the Canadian ISP Summit, I mentioned having “an extremely busy schedule”; well, a few days after the conference I was on-board an A380 en route to Dubai. While there, I summarized my notes

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Posted in Marketing

Panelizing at the Canadian ISP Summit

On Tuesday, I participated in a panel at the Canadian ISP Summit in downtown Toronto. The summit is run by the Canadian Network Operators Consortium (CNOC), and brings together Internet service providers large and small from across the country to

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Posted in Marketing

My Story, Part 1: The Accidental Engineer

It turns out that if you make your university choices for reasons other than passionate interest and enrol in what can accurately be described as a hellishly difficult program while completely lacking any study skills or positive work habits whatsoever,

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Posted in Everything

Sharing my experience with today’s students

Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was

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Posted in Careers, Everything, Leadership, Marketing

The “Ten Rules of Effective Language”

Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his

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Posted in Advertising, Books, Leadership

Getting engaged (with your audience)

“Engage your listeners.  It does not matter how you do it, so long as you do it.” – Gavin Esler Certain things that I hear, for whatever reason, stand out and remain in my mind while others do not; the

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Posted in Leadership

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