I was clearing out some boxes this weekend, basically tossing papers and things from my previous career, and I came across a neat little blast from the past. In 2012, a few months after becoming the manager of the Product…
Blog Archives
The Story Behind (Another) Video
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
Panelizing: Challenges with Bringing Products to Market
On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea…
Tagged with: April Philpotts, Bill Scott, Communitech, Cristina Burca, George Tsintzouras, Kevin Thomson, Kristen Gillett, Lee Brooks, market-driven, panels, Paul Young, Peter Rothe, Pragmatic Marketing, public speaking, Walter Winkler, win/loss analysis
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
Social Networking for Professionals (for Academics)
A little over a month ago I received an email from my friend Stacey: “We are looking for a speaker for our biomechanics graduate seminar to speak on social networking in a professional setting and/or internet presence for researchers in…
Tagged with: biomechanics, Dan Deeth, Facebook, Google Plus, Johnny Lee, Lee Brooks, LinkedIn, Meetup, presentations, public speaking, social media, social networking, Stacey Acker, Twitter, University of Waterloo
Posted in Careers, Everything, Marketing
Posted in Careers, Everything, Marketing
Panelizing at the Canadian ISP Summit
On Tuesday, I participated in a panel at the Canadian ISP Summit in downtown Toronto. The summit is run by the Canadian Network Operators Consortium (CNOC), and brings together Internet service providers large and small from across the country to…
Tagged with: Canadian ISP Summit, CNOC, conferences, Global Internet Phenomena, Internet, Lee Brooks, panels, public speaking, regulations, telecom, Toronto
Posted in Marketing
Posted in Marketing
My Story, Part 1: The Accidental Engineer
It turns out that if you make your university choices for reasons other than passionate interest and enrol in what can accurately be described as a hellishly difficult program while completely lacking any study skills or positive work habits whatsoever,…
Tagged with: adversity, Dana Porter Library, education, engineering, ENSS, failure, Lee Brooks, MacLean's, my story, presentations, public speaking, The Big Apple, University of Waterloo, UW
Posted in Everything
Posted in Everything
Sharing my experience with today’s students
Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was…
Tagged with: alumni, ask me anything, Lee Brooks, lessons, my story, Nino, presentations, public speaking, storytelling, University of Waterloo
Posted in Careers, Everything, Leadership, Marketing
Posted in Careers, Everything, Leadership, Marketing
The “Ten Rules of Effective Language”
Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his…
Tagged with: communication, Frank Luntz, lessons, presentation, public speaking, storytelling, words that work
Posted in Advertising, Books, Leadership
Posted in Advertising, Books, Leadership
Getting engaged (with your audience)
“Engage your listeners. It does not matter how you do it, so long as you do it.” – Gavin Esler Certain things that I hear, for whatever reason, stand out and remain in my mind while others do not; the…
Tagged with: body language, influence, interviews, leadership, lessons, presentation, public speaking
Posted in Leadership
Posted in Leadership
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