The woman at the front of the room, closest to me, knew exactly what was going on, was loving every second of it, and was (mostly) silently laughing her ass off. At a recent working session with a client, we…
Blog Archives
Awkward Meetings – Volume I
Tagged with: awkward, customers, meetings, presentations, sales, tradeshows, travel
Posted in Careers, Everything, Marketing
Posted in Careers, Everything, Marketing
Doomed from Inception: The Horizon 2 Gap in the Real World
In case you’re not familiar with The Three Horizons Model of portfolio management, and how it maps to the Growth/Materiality Matrix, here’s a crash course: Horizon 1 refers to current businesses that generate today’s cash flow; investments made here are expected to…
Tagged with: aquisitions, data, Escape Velocity, evidence, Geoffrey Moore, Horizon 2, OutReach, product launches, sales, Sandvine
Posted in Management, Marketing
Posted in Management, Marketing
The Meeting for Selling
“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl In The Reasons Why People Meet, I introduced seven different types…
Tagged with: David Pearl, meetings, presentations, sales, selling, Will There Be Donuts?
Posted in Leadership, Management, Marketing
Posted in Leadership, Management, Marketing
Book Report: Why Should I Choose You?
“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very…
Tagged with: adaptive planning, business architecture, Charles Darwin, Core Beliefs, Core Proposition, Core Story, Dr. Martin Luther King Jr., Hedgehog Concept, Howard Lichtman, Ian Chamandy, Jack Welch, Malcolm Gladwell, Mind Gym, Obliquity, pitching, sales, strategic planning, taglines, The New Yorker, Why Should I Choose You?
Posted in Books, Marketing
Posted in Books, Marketing
| How Your Brand Can S… on The Third Age of Marketin… | |
| Book Review: Brainia… on Book Report: Brainiac | |
 | Lee Brooks on Awkward Meetings – Volume… |
 | Matt Duench on Awkward Meetings – Volume… |
| Book Report: Zone to… on Doomed from Inception: The Hor… |
Leadership, Marketing...and Everything 