Blog Archives

Doomed from Inception: The Horizon 2 Gap in the Real World

In case you’re not familiar with The Three Horizons Model of portfolio management, and how it maps to the Growth/Materiality Matrix, here’s a crash course: Horizon 1 refers to current businesses that generate today’s cash flow; investments made here are expected to

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Posted in Management, Marketing

The Meeting for Selling

“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” – David Pearl In The Reasons Why People Meet, I introduced seven different types

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Posted in Leadership, Management, Marketing

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

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