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The Meeting for Selling

“Selling is not just what the Sales department does. We are all selling, all the time. This includes selling stories, ideas, products, and, let’s not forget, ourselves.” –┬áDavid Pearl In The Reasons Why People Meet, I introduced seven different types

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Posted in Leadership, Management, Marketing

Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

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