I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a…
Blog Archives
What’s in a name? A curiously long post about naming things.
Tagged with: decision-making, differentiation, hierarchies, IANAL, models, naming, product management, product marketing, QualityGuard, SandScript, Sandvine, technology
Posted in Everything, Leadership, Marketing
Posted in Everything, Leadership, Marketing
A Naming Success Story for the Ages
When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…
Tagged with: chili, competition, Don Bowman, JavaScript, Matt Trushinski, naming, PCRF, product marketing, SandScript, Sandvine, Sanskrit, technology
Posted in Careers, Marketing
Posted in Careers, Marketing
