Blog Archives

The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

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Posted in Marketing

Strategic Marketing: Strategies for Effective Digital Marketing

If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but

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Posted in Marketing

How I made an impact

I turned and asked, “What do you think I can work on that will truly make an impact?” In the summer of 2008, I was sharing a cab in Las Vegas with one of our Sales VPs, as we both

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Posted in Careers, Leadership, Marketing

Entrepreneurial insights from the founders of Auvik Networks

In this month’s edition of @waterloo (the University of Waterloo alumni e-newsletter), I was excited to see a link to An Interview with Auvik Networks. Auvik’s three co-founders (Marc Morin, Alex Hoff, and David Yach) are all UW alumni, and

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Posted in Careers, Everything

Book Report: Not Everyone Gets a Trophy

“Yes, Generation Y will be more difficult to recruit, retain, motivate, and manage than any other new generation to enter the workforce. But this will also be the most high-performing workforce in history for those who know how to manage

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Posted in Books, Careers, Leadership, Management

Lessons in data-driven public relations

Yesterday I attended a Communitech session within the PR & Communications P2P group; Dan Deeth, a friend and colleague of mine, shared his insight into data-driven public relations. And Dan knows a thing or two about the subject: he’s a regular

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Posted in Marketing

Positioning statements in action

A few weeks ago I wrote about positioning statements and value propositions. At a recent tradeshow, we put some theory into practice.

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Posted in Advertising, Marketing

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