Blog Archives

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

The Story Behind (Another) Video

A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.

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Posted in Marketing

Book Report: The Hard Thing About Hard Things

“Nobody cares. And they are right not to care. A great reason for failing won’t preserve one dollar for your investors, won’t save one employee’s job, or get you one new customer. It especially won’t make you feel one bit

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Posted in Books, Everything, Leadership, Management

The Troll-Haunted World

It takes some pretty big news to jump ahead of an acquisition in terms of priority and urgency, so it was obvious that something significant was afoot. I presume by now that you’ve read,┬áTrolled: How Sandvine wound up on the

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Posted in Everything, Leadership, Marketing

One Month In

On December 15th, 2017, I finished a long chapter; that day marked the end of a thirteen-year spell at Sandvine. In my time with the company, we’d gone from scrappy little startup with next to no revenue to the global

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Posted in Careers, Everything

Exit, Stage Right

“When you come to a fork in the road, take it.” – Yogi Berra On December 21st, 2004, I joined Sandvine, a Canadian tech company headquartered in Waterloo, Ontario. Today, almost thirteen years – and many, many, many good times

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Posted in Careers, Everything

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