A Naming Success Story for the Ages

Posted on April 3, 2018 by Lee Brooks — 3 Comments

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you…

Recent Comments

	How Your Brand Can S… on The Third Age of Marketin…
	Book Review: Brainia… on Book Report: Brainiac
	Lee Brooks on Awkward Meetings – Volume…
	Matt Duench on Awkward Meetings – Volume…
	Book Report: Zone to… on Doomed from Inception: The Hor…

Popular Tags

analytics Bounce branding circle of control communication Communitech confirmation bias Dan Deeth Daniel Kahneman David Pearl decision-making economics Einstein entrepreneurship excellence expertise failure hiring impact innovation interviews leadership Lee Brooks lessons Matthew Syed meetings metrics Mind Gym mistakes Obliquity opportunities passion performance presentations productivity public speaking Sandvine soccer Steven Johnson storytelling Strategic Marketing P2P strategy Superforecasting team-building teams technology The Pitch University of Waterloo Will There Be Donuts? words that work

Blog Archives

A Naming Success Story for the Ages