If you’re a marketer, and you’re not keeping up with digital marketing, then you won’t be a marketer for much longer. Digital marketing is big. Really big. And getting bigger. Really bigger. In that sense it’s like the universe, but…
Blog Archives
Strategic Marketing: Strategies for Effective Digital Marketing
Tagged with: Communitech, digital marketing, Lisa Soares, Matt Duench, Sandvine, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Panelizing: Marketing Metrics and ROI
This morning, along with Cam Davies and Heather Hennessy, I was on a panel discussing marketing metrics and return on investment. This session was with the Strategic Marketing P2P group hosted by Communitech. We each had 15ish minutes to present our thoughts…
Tagged with: Cam Davies, Communitech, Dan Deeth, Desire2Learn, fear of failure, Global Internet Phenomena, Heather Hennessy, lead generation, Lee Brooks, metrics, Miovision, mistakes, objectives, panels, ROI, SEO, Strategic Marketing P2P
Posted in Marketing
Posted in Marketing
Strategic Marketing: B2B Marketing Campaigns – Back to Basics
Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…
Tagged with: 4Ps, Adwords, Atria Networks, B2B, Communitech, Michael Porter, Michael Stephens, Porter's Five Forces, SEM, SEO, Strategic Marketing P2P, strategy, TeraGo Networks, Youtility
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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