Blog Archives

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Advertising, Books, Everything, Marketing

Book Report: Mind Wide Open

“So this is your brain, in all its multiplicity. You are part reptile, part mammal, part primate, part homo sapiens. you are a twitchy amygdala; you are a dopamine fiend; you are under the spell of oxytocin. You are an unthinkably

Tagged with: , , , , , , , , , , , , , , , ,
Posted in Books, Everything, Math and Science

Enter your email address and get posts delivered straight to your inbox.

Archives