“Do funnel analysis! The drop-off may not be where you think it is.” – Dan Siemon, VP of Product Management, Aterlo Networks The last Strategic Marketing P2P of the season focused on marketing lessons from the start-up world. We had the…
Blog Archives
Strategic Marketing: Lessons from the start-up world, with Aterlo Networks
Tagged with: Aterlo Networks, campaigns, Communitech, Dan Siemon, digital marketing, email marketing, entrepreneurship, funnel analysis, HubSpot, Mixpanel, NightShift, start-ups, Strategic Marketing P2P, Thalmic Labs
Posted in Marketing
Posted in Marketing
Book Report: Smart People Should Build Things
“That’s how we give rise to the virtuous cycle of job creation and innovation. We seed an environment with both human capital and financial capital and we engage for years. We make it so that building things is the valued…
Tagged with: AIDS Ride, Andrew Yang, brain drain, Dan Pallotta, economics, entrepreneurship, Great Man Theory, James Kwak, job creation, Kauffman Foundation, Smart People Should Build Things, Stanford Daily, start-ups, TED, Venture for America, Wall Street
Posted in Books, Careers, Finance, Math and Science
Posted in Books, Careers, Finance, Math and Science
How to Hire Rock Stars
Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in…
Tagged with: Aterlo, brand personality, branding, Canadian Human Rights Act, Communitech, entrepreneurship, hiring, HR, interviewing, recruitment, start-ups, Vidyard
Posted in Careers, Management
Posted in Careers, Management
Entrepreneurial insights from the founders of Auvik Networks
In this month’s edition of @waterloo (the University of Waterloo alumni e-newsletter), I was excited to see a link to An Interview with Auvik Networks. Auvik’s three co-founders (Marc Morin, Alex Hoff, and David Yach) are all UW alumni, and…
Tagged with: Alex Hoff, alumni, Auvik, David Yach, entrepreneurship, Marc Morin, Richard Miller, Sandvine, start-ups, UW
Posted in Careers, Everything
Posted in Careers, Everything
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