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Book Report: The Numbers Game

“It is easy…to think of soccer as a game of superstars. They provide the glamour, the genius, the moments of inspiration. They sell the shirts and fill the seats. But they do not decide who wins games and who wins

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Posted in Books, Management, Math and Science, Soccer, Sports

Book Report: How to Lie with Statistics

“The fact is that, despite its mathematical base, statistics is as much an art as it is a science. A great many manipulations and even distortions are possible within the bounds of propriety. Often the statistician must choose among methods,

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Posted in Advertising, Books, Math and Science

How to smell and challenge a statistical rat

“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics.  Read a few news stories or watch a couple of ads, and there’s a 38% chance

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Posted in Advertising, Books, Marketing, Math and Science

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