“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for…
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Book Report: The Lean Startup
Tagged with: Build-Measure-Learn, cohort analysis, continuous deployment, customer archetype, entrepreneurship, Eric Ries, HBR, innovation, kanban, leap-of-faith, metrics, minimum viable product, perseverance, pivot, split tests, Steve Blank, The Goal, The Lean Startup, tuning the engine, validated learning, Where Good Ideas Come From
Posted in Books, Everything, Management
Posted in Books, Everything, Management
How do you write a winning value proposition?
An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you…
Tagged with: Brant Cooper, Communitech, Dave McClure, David Cowan, Eric Sink, Front Burner, Geoffrey Moore, Patrick Vlaskovits, positioning, Steve Blank, The Pitch, value proposition, Venture Hacks
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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