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Book Report: The Lean Startup

“All these activities in a well-run traditional organization offer incremental benefit for incremental effort. As long as we are executing the plan well, hard work yields results. However, these tools for product improvement do not work the same way for

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Posted in Books, Everything, Management

How do you write a winning value proposition?

An awesome value proposition¬†identifies your target audience,¬†gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you

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Posted in Advertising, Marketing

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