Blog Archives

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Technical Communications: Stories All the Way Down

“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical

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Posted in Marketing

Increase your Effectiveness: (Work) Better

“Better” is what it’s all about, ultimately: doing your job more effectively, so you can make the biggest possible positive impact.

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Posted in Careers, Leadership, Marketing

Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart

“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,

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Posted in Marketing

Sharing my experience with today’s students

Last week, as part of the Alumni Speaker Series (haha, I know…right?), I returned to the University of Waterloo to speak to a group of (mostly) engineering students about my experience at UW and my career since then. It was

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Posted in Careers, Everything, Leadership, Marketing

Improve any résumé by asking these five questions

“Career stuff” (e.g., résumés, cover letters, interview skills for both sides of the table, etc.) is both a passion and a pet peeve of mine. I’m consistently appalled at how poorly prepared candidates are for interviews, at how generic most résumés look,

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Posted in Careers, Everything

The “Ten Rules of Effective Language”

Dr. Frank Luntz¹ is a political strategist and pollster who describes his specialty as “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He begins his

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Posted in Advertising, Books, Leadership

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