Blog Archives

Don’t Mind the Gap – Find It!

“Cherchez le creneau” – The French My latest book is “the marketing classic”, Positioning, by Al Ries and Jack Trout.  I’m glad I finally got around to reading it, and I can see why so many colleagues (particularly you, Kevin),

Tagged with: , ,
Posted in Marketing

Book Report: Lessons from the Top

“All successful leadership stories involve three parts.  First, the leader has to explain ‘Who am I?’, as a person. Then he or she outlines ‘Who are we?’ as a group to followers or potential followers.  Finally the leader tells us

Tagged with: , , , , , , , , , ,
Posted in Advertising, Books, Leadership, Marketing

“A Golden Rule of Leadership”, or “It’s not as hard as you might think”

The truth is there is no mystique, there is no magic: every single one of us has the potential to be a leader, and it’s not as hard as you might think. Sometimes I fear that we’ve built such an

Tagged with: , , , , , ,
Posted in Books, Leadership, Management

Lessons in Leadership from Mark Cuban

Culture defines who you are and, to an extent, how you do.  Culture is what keeps people from leaving your organization when times are tough.  Culture is a collective characteristic.  A team without a culture is, at best, no more

Tagged with: , , , , , , , ,
Posted in Leadership, Sports

Enter your email address and get posts delivered straight to your inbox.

Archives