Blog Archives

Book Report: The Secret Footballer – Access All Areas

“It’s a brotherhood isn’t it? You played together and then you stay together. You shared a dressing room and forever you will walk the earth like a band of brothers? No. That’s sentimental bollocks. You make the same number of

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Posted in Books, Everything, Soccer, Sports

Selling Soccer to An American Audience

Will the campaign drive the viewership for which NBC is hoping?  Only time will tell…The ads will bring viewers, but the product has to retain them. The Barclays Premier League (BPL) season kicked off today with a full slate of

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Posted in Advertising, Everything, Marketing, Soccer, Sports

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