Last week I found myself in two meetings in which metrics were a focal point. In both meetings, the metrics in question were mechanisms to measure the outcome of specific initiatives, and in both cases metrics had to be used…
Blog Archives
When metrics are mistakes: common pitfalls and how to avoid them
Tagged with: metrics, objectives, order of operations, tactics, trust your gut
Posted in Leadership, Management
Posted in Leadership, Management
How to smell and challenge a statistical rat
“People can come up with statistics to prove anything…Forfty percent of people know that.” – Homer Simpson, on Smartline We are surrounded by statistics. Read a few news stories or watch a couple of ads, and there’s a 38% chance…
Tagged with: Homer Simpson, lessons, metrics, statistics, tactics
Posted in Advertising, Books, Marketing, Math and Science
Posted in Advertising, Books, Marketing, Math and Science
Marketing to the Rescue!
“A good map tells a multitude of little white lies; it suppresses truth to help the user sees what needs to be seen.” – Mark Monmonier, in How to Lie with Maps The other day I wrote about a marketing…
Tagged with: branding, outside-the-box, strategy, success, tactics
Posted in Advertising, Everything, Marketing
Posted in Advertising, Everything, Marketing
Book Report: Positioning
“The first step in any positioning program is to look inside the mind of the prospect…Most positioning programs are nothing more or less than a search for the obvious. Yet the obvious is easy to miss if you zero in…
Tagged with: lessons, perception, positioning, prospect, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
Book Report: Lessons from the Top
“All successful leadership stories involve three parts. First, the leader has to explain ‘Who am I?’, as a person. Then he or she outlines ‘Who are we?’ as a group to followers or potential followers. Finally the leader tells us…
Tagged with: followership, leaders, leadership, lessons, objective, presentation, public relations, purposeful practice, storytelling, strategy, tactics
Posted in Advertising, Books, Leadership, Marketing
Posted in Advertising, Books, Leadership, Marketing
“A Golden Rule of Leadership”, or “It’s not as hard as you might think”
The truth is there is no mystique, there is no magic: every single one of us has the potential to be a leader, and it’s not as hard as you might think. Sometimes I fear that we’ve built such an…
Tagged with: focus, leadership, lessons, objectives, rules, strategy, tactics
Posted in Books, Leadership, Management
Posted in Books, Leadership, Management
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Leadership, Marketing...and Everything 