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Book Report: Why Should I Choose You?

“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very

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Posted in Books, Marketing

How Toronto FC restored hope, with a little bit of hype

For years now, Toronto FC of Major League Soccer has been a laughingstock, plagued by enormous roster turnover and a management carousel.  Fans had given up hope.  But things are starting to change.  We are daring to hope again, and

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Posted in Advertising, Marketing, Soccer, Sports

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