“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
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Book Report: Why Should I Choose You?
“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very…
Tagged with: adaptive planning, business architecture, Charles Darwin, Core Beliefs, Core Proposition, Core Story, Dr. Martin Luther King Jr., Hedgehog Concept, Howard Lichtman, Ian Chamandy, Jack Welch, Malcolm Gladwell, Mind Gym, Obliquity, pitching, sales, strategic planning, taglines, The New Yorker, Why Should I Choose You?
Posted in Books, Marketing
Posted in Books, Marketing
How Toronto FC restored hope, with a little bit of hype
For years now, Toronto FC of Major League Soccer has been a laughingstock, plagued by enormous roster turnover and a management carousel. Fans had given up hope. But things are starting to change. We are daring to hope again, and…
Tagged with: hope, hype, lessons, Major League Soccer, taglines, Toronto FC, Toronto Raptors
Posted in Advertising, Marketing, Soccer, Sports
Posted in Advertising, Marketing, Soccer, Sports
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