Blog Archives

What keeps me up at night, as a B2B technology marketer

I worry that we’re overlooking opportunities in other markets. Perhaps our products and solutions are well-suited to markets we’ve never explored. I recently tweeted out an article I found that talks about What B2B CMOs Will Face Tomorrow. That article

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Posted in Leadership, Management, Marketing

How do you solve a weakest link?

“The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.” – John Foster Dulles Today’s post examines your options if you find yourself managing

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Posted in Books, Leadership, Management, Soccer, Sports

Building a Modern Marketing Team

[This is the third of four posts in a series that tries to answer the question “To Insource or Outsource Marketing?” These posts are the result of me attending November’s Communitech Strategic Marketing P2P, which featured Ryan Burgio of Stryve

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Posted in Marketing

Fergie’s Way

“For a player – and for any human being – there is nothing better than hearing ‘Well done’.” – Sir Alex Ferguson For 27 years, Sir Alex Ferguson managed Manchester United.  In that time, he changed the culture of a

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Posted in Everything, Leadership, Management, Soccer, Sports

Why do you work where you do?

“When you work with your friends, it hardly seems like work.” I’m fortunate enough to work at a great organization.  Well, I say “fortunate”, but it was actually a conscious decision. A little more than nine years ago I was

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Posted in Careers

Building a Championship Team

I take team-building very seriously: in the recreational sports world, poor teams lose and members go home without championships; in the business world, poor teams are weak links that can bring down organizations and cost people their livelihood – there’s

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Posted in Everything, Leadership, Management, Soccer, Sports

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