Blog Archives

What’s in a name? A curiously long post about naming things.

I cannot stress this point enough: everything needs a name! And everything will get a name, whether consciously (i.e., thought went into it) or not (i.e., whatever term happened to pop into someone’s head when he entered it into a

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Posted in Everything, Leadership, Marketing

A Naming Success Story for the Ages

When you come up with the right name, it’s like that name was there all along, and all you had to do was look in its direction, then it’d march right up, shake your hand, introduce itself, and smack you

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Posted in Careers, Marketing

You Win Some, You Lose Some

Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,

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Posted in Leadership, Marketing

The Story Behind (Another) Video

A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.

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Posted in Marketing

A Morning with Deloitte: TMT Predictions 2018

  On the recommendation of my former colleague Dan Deeth, I spent this morning down at the Tannery listening to Deloitte’s Duncan Stewart¬†(@dunstewart) prognosticate on Technology, Media, and Telecommunications. Dan was unable to attend, as he was in Barcelona this

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Posted in Everything, Math and Science

Book Report: Deep Thinking

“Our attitude matters, and not because we can stop the march of technological prowess even if we wanted to, but because our perspective on disruption affects how well prepared for it we will be. There is plenty of room between

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Posted in Books, Everything, Math and Science

Book Report: The Pentagon’s Brain

“Bob Taylor went to DARPA director Charles Herzfeld to request enough money¬†to fund a networked connection linking four different university computers, or nodes. Herzfeld told Taylor he thought it sounded like a good idea but he was concerned about reliability.

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Posted in Books, Math and Science

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