Blog Archives

How do you write a winning value proposition?

An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you

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Posted in Advertising, Marketing

Behind the Scenes of a Live Product Demo

This post can be considered at least partially a follow-up to Seven Tips to More Effective Public Speaking… When Brent and I presented at the CableLabs Winter Conference, it was a great experience.  We formed part of the Innovation Showcase,

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Posted in Marketing

Why it’s good to be a tease

“Damnit Lee, you really know how to write a teaser.  I’m pretty certain I know all or most of what you’re going to go through, but I just had to find out.” – Colleague Last week I needed to test

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Posted in Advertising, Marketing

Seven Tips to More Effective Public Speaking

Public speaking is among our (as a species) greatest fears (glossophobia, for you Balderdashers).  As it turns out, standing up to yell and generally cause a scene wasn’t a great survival trait back when we weren’t the planet’s apex predator,

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Posted in Leadership, Marketing

Who will join you in the future?

“He is the Silicon Valley archetype: an entrepreneur with a gift not only for seeing the future but convincing others to meet him there.” That’s a quote from Tubes (page 72, for those of you scoring at home).  In the

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Posted in Leadership, Marketing

Building a Championship Team

I take team-building very seriously: in the recreational sports world, poor teams lose and members go home without championships; in the business world, poor teams are weak links that can bring down organizations and cost people their livelihood – there’s

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Posted in Everything, Leadership, Management, Soccer, Sports

Me Inc. and The Brand Called You

Not only will your personal brand help you to stand out in a crowded marketplace, but a deep, true understanding of your brand can serve as a guiding light, helping you to choose your path when faced with many options.

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Posted in Advertising, Careers, Marketing

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