A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
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The Story Behind (Another) Video
Tagged with: differentiation, Josh Cronk, Matt Trushinski, Miovision, online charging, presentations, public speaking, Rob Carey, Sandvine, Talking Telecom, technology, thought leadership, video content, video marketing, whitepapers
Posted in Marketing
Posted in Marketing
Strategic Marketing: An Introduction to Brand Journalism with Anthony Reinhart
“Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell.” – Ira Basen Today’s Strategic Marketing Peer-to-Peer session was presented by Anthony (Tony) Reinhart. He’s Director, Editorial Strategy at Communitech,…
Tagged with: brand journalism, Communitech, content marketing, Dan Deeth, Global Internet Phenomena, Ira Basen, storytelling, Strategic Marketing P2P, thought leadership, Tony Reinhart
Posted in Marketing
Posted in Marketing
Strategic Marketing: Business Generation in 2015
With today being the third Tuesday of the month, it was time once again for Communitech’s Strategic Marketing P2P group to meet up. Today, we were privileged to hear from three local tech execs on trends they see approaching and…
Lessons in data-driven public relations
Yesterday I attended a Communitech session within the PR & Communications P2P group; Dan Deeth, a friend and colleague of mine, shared his insight into data-driven public relations. And Dan knows a thing or two about the subject: he’s a regular…
Tagged with: analytics, Communitech, Dan Deeth, Global Internet Phenomena, Internet, media relations, public relations, reputations, Sandvine, thought leadership
Posted in Marketing
Posted in Marketing
Thinking About Thought Leadership
According to our good friend Wikipedia, A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. The actual return on investment from achieving thought…
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