Blog Archives

Awkward Meetings – Volume I

Posted on December 5, 2018 by Lee Brooks — 2 Comments

The woman at the front of the room, closest to me, knew exactly what was going on, was loving every second of it, and was (mostly) silently laughing her ass off. At a recent working session with a client, we…

Planning to succeed: tradeshow edition

Posted on February 29, 2016 by Lee Brooks — Leave a comment

“Tradeshows are easy – you just slap some logos on your booth and wait for customers to roll in.” – only ignorant people I’ve recently returned from a couple of weeks gallivanting around Europe, with a solid chunk of that…

Things HQ people need to understand/appreciate

Posted on November 16, 2015 by Lee Brooks — 3 Comments

I’m writing this post from Cape Town, South Africa, one of the most beautifully situated cities in the world. I arrived yesterday, after a 34-hour home-to-hotel journey from my home outside Toronto, Canada. I’m in town to attend AfricaCom 2015.…

Positioning statements in action

Posted on June 6, 2014 by Lee Brooks — Leave a comment

A few weeks ago I wrote about positioning statements and value propositions. At a recent tradeshow, we put some theory into practice.

Tagged with: 3GPP, Geoffrey Moore, OpenFlow, Sandvine, SDN, tradeshows, value proposition, virtualization
Posted in Advertising, Marketing

	How Your Brand Can S… on The Third Age of Marketin…
	Book Review: Brainia… on Book Report: Brainiac
	Lee Brooks on Awkward Meetings – Volume…
	Matt Duench on Awkward Meetings – Volume…
	Book Report: Zone to… on Doomed from Inception: The Hor…