“So how do you get on the radar of someone who may not even be in the market for the value you offer? The only strategy you can actually control at this point is to ‘listen louder’ to identify when…
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Book Report: Co-Create
Tagged with: agility, Co-Create, customers, David Nour, Messaging Guide, metrics, partners, passion, Peter Drucker, relationships, transformation
Posted in Books, Leadership, Marketing
Posted in Books, Leadership, Marketing
How to define and dominate your billion dollar category
For anything truly innovative and new, the category has to start from nothing and grow into something. [Mark Organ, formerly co-founder and CEO of Eloqua and now co-founder and CEO of Influitive, recently joined us to share his ideas about…
Tagged with: category creation, demand generation, disruption, Eloqua, Influitive, innovation, Mark Organ, mission, Salesforce, Tesla, transformation, vision
Posted in Marketing
Posted in Marketing
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