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Book Report: A Higher Loyalty

“In that moment, something hit me: It’s just us. I always thought that in this place there would be somebody better, but it’s just this group of people – including me – trying to figure stuff out. I didn’t mean

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Posted in Books, Leadership

Truth vs Belief

“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination

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Posted in Leadership, Marketing

Dissecting a bad ad

You know what really grinds my gears? Bad advertising. And I don’t mean the so-bad-it’s-kinda-good stuff (I love that stuff), I mean the high-production-value-but-completely-misses-the-mark stuff. Case in point: “RAID”, from the Canadian Real Estate Association (CREA). I get angry every

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Posted in Advertising, Marketing

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