“In that moment, something hit me: It’s just us. I always thought that in this place there would be somebody better, but it’s just this group of people – including me – trying to figure stuff out. I didn’t mean…
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Truth vs Belief
“What is true is more powerful than what you believe, because what is true will give you an edge.” – Bill James I haven’t posted anything in more than six months. There’s no particular reason, really – just a combination…
Tagged with: belief, Bill James, Malcolm Gladwell, primary research, Revisionist History, The Numbers Game, The Pentagon's Brain, truth
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Dissecting a bad ad
You know what really grinds my gears? Bad advertising. And I don’t mean the so-bad-it’s-kinda-good stuff (I love that stuff), I mean the high-production-value-but-completely-misses-the-mark stuff. Case in point: “RAID”, from the Canadian Real Estate Association (CREA). I get angry every…
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