A few weeks ago I wrote about positioning statements and value propositions. At a recent tradeshow, we put some theory into practice.
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Positioning statements in action
Tagged with: 3GPP, Geoffrey Moore, OpenFlow, Sandvine, SDN, tradeshows, value proposition, virtualization
Posted in Advertising, Marketing
Posted in Advertising, Marketing
How do you write a winning value proposition?
An awesome value proposition identifies your target audience, gets their attention, and generates an emotional response to the product or solution you’re selling. Every company needs a value proposition; in fact, if your company has a broad range of products, then you…
Tagged with: Brant Cooper, Communitech, Dave McClure, David Cowan, Eric Sink, Front Burner, Geoffrey Moore, Patrick Vlaskovits, positioning, Steve Blank, The Pitch, value proposition, Venture Hacks
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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