Blog Archives

The Story Behind (Another) Video

A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.

Tagged with: , , , , , , , , , , , , , ,
Posted in Marketing

The Story Behind a Video

A few months ago, I pinged some colleagues with an idea; last week, that idea came to life in the form of a new video.

Tagged with: , , , , , , ,
Posted in Marketing

So you need help with your video marketing…

With today being the fourth Tuesday of the month, it was time once again for a Strategic Marketing Peer-to-Peer session down at Communitech. This morning’s presenter was Michael Litt, the co-founder and CEO of Vidyard, and the room could barely

Tagged with: , , , , ,
Posted in Advertising, Marketing

Enter your email address and get posts delivered straight to your inbox.

Archives