A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
A while back, I told the story behind Sandvine’s most popular corporate video. The goal of that video was to show prospective customers – who already know what Sandvine does – why they should choose Sandvine as their solution vendor.…
“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably…
With today being the fourth Tuesday of the month, it was time once again for a Strategic Marketing Peer-to-Peer session down at Communitech. This morning’s presenter was Michael Litt, the co-founder and CEO of Vidyard, and the room could barely…