“The first stage of the marketing funnel is denial.” – Tyler Lessard Tyler Lessard and Joe Gelata of Vidyard presented to a packed house at this month’s Strategic Marketing P2P. Their topic: Demand Generation and Revenue Operations. Vidyard have justifiably…
Blog Archives
How to Hire Rock Stars
Imagine that you run a start-up: no website; limited funds; no brand recognition, no HR experience. How are you going to attract and hire the best? Have you ever struggled to fill a job opening on your team or in…
Tagged with: Aterlo, brand personality, branding, Canadian Human Rights Act, Communitech, entrepreneurship, hiring, HR, interviewing, recruitment, start-ups, Vidyard
Posted in Careers, Management
Posted in Careers, Management
So you need help with your video marketing…
With today being the fourth Tuesday of the month, it was time once again for a Strategic Marketing Peer-to-Peer session down at Communitech. This morning’s presenter was Michael Litt, the co-founder and CEO of Vidyard, and the room could barely…
Tagged with: B2B, Communitech, marketing automation, video content, video marketing, Vidyard
Posted in Advertising, Marketing
Posted in Advertising, Marketing
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