“This book is about discovering your unique identity as an organization and being able to express that in a simple and compelling way. It is about revealing what it is about you that makes you uniquely remarkable at your very…
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Book Report: Why Should I Choose You?
Tagged with: adaptive planning, business architecture, Charles Darwin, Core Beliefs, Core Proposition, Core Story, Dr. Martin Luther King Jr., Hedgehog Concept, Howard Lichtman, Ian Chamandy, Jack Welch, Malcolm Gladwell, Mind Gym, Obliquity, pitching, sales, strategic planning, taglines, The New Yorker, Why Should I Choose You?
Posted in Books, Marketing
Posted in Books, Marketing
