Our VP of Product Management said something to the effect of, “This is a great idea, Lee!”…and he couldn’t have been more supportive in his tone. In September (or October) of 2010, at one of our quarterly marketing offsite meetings,…
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You Win Some, You Lose Some
Tagged with: B2B, differentiation, failure, messaging, naming, opportunity cost, technology, The Pitch, win/loss analysis
Posted in Leadership, Marketing
Posted in Leadership, Marketing
Panelizing: Challenges with Bringing Products to Market
On Tuesday night, having braved the rush hour traffic to get to Kitchener for 5pm, I participated in a panel discussion on the subject of Challenges with Bringing Products to Market. Here’s the teaser, to give you a better idea…
Tagged with: April Philpotts, Bill Scott, Communitech, Cristina Burca, George Tsintzouras, Kevin Thomson, Kristen Gillett, Lee Brooks, market-driven, panels, Paul Young, Peter Rothe, Pragmatic Marketing, public speaking, Walter Winkler, win/loss analysis
Posted in Careers, Leadership, Management, Marketing
Posted in Careers, Leadership, Management, Marketing
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