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Book Report: Elements of Wit

“There you are, in a big sales meeting. The client makes a weak joke in your direction and the boss looks your way. Say something. Say anything. Well, not just anything – you need something clever but innocuous, smart enough to

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Posted in Books, Everything

Book Report: Obliquity

“In general, oblique approaches recognize that complex objectives tend to be imprecisely defined and contain many elements that are not necessarily or obviously compatible with each other, and that we learn about the nature of the objectives and the means

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Posted in Books, Everything, Leadership, Management

Book Report: Words that Work

“For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a means to an end. But it’s not enough to simply stand there and marvel at

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Posted in Advertising, Books, Leadership, Marketing

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