Blog Archives

Book Report: Mindware

“Society pays dearly for all the experiments it could have conducted but didn’t. Hundreds of thousands of people have died, millions of crimes have been committed, and billions of dollars have been wasted because people have bulled ahead on their

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Posted in Books, Everything, Leadership, Math and Science

Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

The Ambiguity of Language

“Kent was floored. A phrase that looked informative was so vague as to be almost useless. Or perhaps it was worse than useless, as it had created dangerous misunderstandings.” – Superforecasting In the early part of Superforecasting, the authors talk about the

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Posted in Books, Leadership, Marketing

Technical Communications: Plain Language for Clear Communications

“One of the things that sets an organization up for failure is to assume that plain language happens after everything else is done; instead, think about it right at the beginning.” – Christa Ptatschek The most recent session of Communitech’s Technical Communications

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Posted in Everything

Book Report: Words that Work

“For most people, language is functional rather than being an end in itself. For me, it’s the people that are the end; language is just a tool to reach them, a means to an end. But it’s not enough to simply stand there and marvel at

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Posted in Advertising, Books, Leadership, Marketing

Why how you say something matters more than what you’re saying

“Those who define the debate will determine the outcome.” – Words that Work, p170 I’m an engineer by training. That means I enjoy precision, I get along well with numbers, and I’m fairly objective when presented with facts. But it

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Posted in Leadership, Management, Marketing

Five words to supercharge your marketing communications

On more than one occasion I’ve gone through my company’s marketing material and completely eliminated particular words in favour of others: “flexible” is so bendy and wishy-washy, but “versatile” suggests something that can be put to use in many different and varied

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Posted in Advertising, Marketing

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