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Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

Language lessons from George Orwell

“The great enemy of clear language is insincerity.” – George Orwell If rock legend Bruce Dickinson ever tells you that you need more cowbell, then you should listen. Similarly, when George Orwell gives advice about language and writing, we should

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Posted in Advertising, Everything, Marketing

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