“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
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Language lessons from George Orwell
“The great enemy of clear language is insincerity.” – George Orwell If rock legend Bruce Dickinson ever tells you that you need more cowbell, then you should listen. Similarly, when George Orwell gives advice about language and writing, we should…
Tagged with: communication, George Orwell, language, rhetoric, words that work, writing
Posted in Advertising, Everything, Marketing
Posted in Advertising, Everything, Marketing
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