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Book Report: Microstyle

“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message

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Posted in Advertising, Books, Everything, Marketing

The Ambiguity of…Numbers?

Researchers have shown people who use “50%” or “fifty-fifty” often do not mean it literally. They mean “I’m not sure” or “it’s uncertain” – or more simply “maybe.” Previously, I wrote about The Ambiguity of Language. Words are fuzzy, their

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Posted in Books, Everything, Marketing

Technical Communications: Stories All the Way Down

“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical

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Posted in Marketing

Book Report: How to Lie with Statistics

“The fact is that, despite its mathematical base, statistics is as much an art as it is a science. A great many manipulations and even distortions are possible within the bounds of propriety. Often the statistician must choose among methods,

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Posted in Advertising, Books, Math and Science

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