“So, how do you pack a lot of meaning into a little message? You don’t. That’s the first lesson of microstyle. A message isn’t a treasure chest full of meaning. It’s more like a key that opens doors. A message…
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Technical Communications: Stories All the Way Down
“The fractal expansion of stories does not stop when we hit facts, but when we hit common stories based on common experience. Facts are just stories we agree on.” – Mark Baker Last night was the inaugural meeting of Communitech’s Technical…
Tagged with: Carolyn O'Hara, Chip Heath, Communitech, curse of knowledge, Dan Heath, Every Page is Page One, Frank Luntz, HBR, Jean-Luc Godard, John Coleman, John Snow, Mark Baker, Nick Morgan, oxytocin, Paul J. Zak, Randall Munroe, Steven Johnson, storytelling, Technical Communications P2P, the pain with no name, Thing Explainer, xkcd
Posted in Marketing
Posted in Marketing
Book Report: How to Lie with Statistics
“The fact is that, despite its mathematical base, statistics is as much an art as it is a science. A great many manipulations and even distortions are possible within the bounds of propriety. Often the statistician must choose among methods,…
Tagged with: Dilbert, lessons, lies, politics, propaganda, statistics, Vi Hart, xkcd
Posted in Advertising, Books, Math and Science
Posted in Advertising, Books, Math and Science
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