Blog Archives

Strategic Marketing: B2B Marketing Campaigns – Back to Basics

Posted on April 8, 2015 by Lee Brooks — Leave a comment

Michael said that probably the biggest problem faced by B2B marketers is truly understanding “Who am I targeting?” At a recent Strategic Marketing P2P, we were joined by Michael Stephens, who runs marketing at TeraGo Networks. Michael was there to talk…

Tagged with: 4Ps, Adwords, Atria Networks, B2B, Communitech, Michael Porter, Michael Stephens, Porter's Five Forces, SEM, SEO, Strategic Marketing P2P, strategy, TeraGo Networks, Youtility
Posted in Advertising, Marketing

Book Report: Youtility

Posted on February 18, 2015 by Lee Brooks — 3 Comments

“If you sell something, you make a customer today; if you help someone, you make a customer for life. Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is…

Tagged with: competition, content marketing, customers, digital marketing, ExactTarget, frame-of-mind, friend-of-mine, Jay Baer, Marcus Sheridan, prospects, Tim Kopp, top-of-mind, Youtility
Posted in Advertising, Books, Marketing

The Three Facets of Youtility

Posted on February 2, 2015 by Lee Brooks — 1 Comment

“Sixty percent of the decision is made before the prospect identifies himself. Sixty percent of the decision is made before a call, or an email, or an entry into your lead tracking database. Customers are ninjas now. They are stealthily…

Tagged with: Big Poppa Smokers, Clorox, HubSpot, Jay Baer, Life Technologies, QuickPath Interconnect, real-time, self-serve, transparency, whitepapers, Youtility
Posted in Books, Marketing

The Third Age of Marketing

Posted on January 12, 2015 by Lee Brooks — 6 Comments

This Christmas, I received as a gift the book Youtility – Why smart marketing is about help not hype, by Jay Baer. The title alone had me excited, as over the past year I’ve implemented a number of initiatives around…

Tagged with: 22 Immutable Laws of Marketing, @HiltonSuggests, Adwords, Al Ries, Charmin, frame-of-mind, friend-of-mine, Jack Trout, Jay Baer, Phoenix Children's Hospital, positioning, top-of-mind, Youtility
Posted in Advertising, Books, Marketing

	How Your Brand Can S… on The Third Age of Marketin…
	Book Review: Brainia… on Book Report: Brainiac
	Lee Brooks on Awkward Meetings – Volume…
	Matt Duench on Awkward Meetings – Volume…
	Book Report: Zone to… on Doomed from Inception: The Hor…